Social press was once considered to be only for teenagers or for those looking for romance and relationships but that has changed significantly recently. Facebook has evolved as one of the most effective assets to advertisers who are striving to reach a certain niche audience.
Facebook is the biggest and most visited interpersonal network online today is.
Not only is it a popular location for social interactions but also it is becoming a fiercely competitive marketing tool. Many entrepreneurs are starting to tap into this advantageous way of producing leads and sales for their businesses. Research is displaying that the average Facebook user spends just over 6 hours a month on Facebook which is double the amount of moments of its closest competitor, Google. Over 50% of these users are checking out Facebook from a mobile device meaning there are more than 543 mobile users searching for goods and services while on-the-go. Each day there are more than 3. 2 billion items that are liked or commented about on Facebook pages and this converts into a very powerful mode of advertising for any business.
Advertising promotions on Facebook are providing up to a 5 fold return on any investment because of the strategic focusing on of the right audience. Consumers are becoming more aware of brands and are recalling what they are viewing more than other online advertising averages. Facebook ads is the catalyst for more positive conversations about businesses as well. More important, the 47% trust rate for advertising on Facebook commands a respect and awareness of this tool that can effectively be used to expand the bottom line.
When considering the most efficient way to invest advertising dollars, you should include Facebook advertising in your plan. You can connect to this exploding power to target new business, to build high quality leads, and piggyback additional advertising strategies, like word-of-mouth advertising, to more effectively stretch your advertising monies. An entirely ” new world ” of possibilities will be opened up to you with facebook advertising.
Facebook advertisers are authorized to geo-target a group by country which allows the advertiser the ability to limit or expand the message of their advertising based on settings that are selected. Most of the countries in the world are now Facebook friendly which extends boundaries that once limited the sale of products to smaller areas and locations.